Case study · Creative Technology
300+ Rich Media Experiences.
How a dedicated creative technology team helped an international ad network meet advertiser demand for high-end mobile rich media.
Engagement at a glance
Client
International Ad Network
Region
Middle East
Services
Creative & AdTech
- 300+
- Rich media mobile creatives
- 2
- Rich media platforms: Celtra & Bonzai
- 3
- Disciplines: direction, design, development
The challenge
The Challenge.
- Limited in-house expertiseNo specialist capability to conceptualize and build high-end rich media mobile creatives internally.
- Rising demandAdvertisers increasingly expected immersive, interactive mobile experiences.
- Competitive pressureStaying ahead of creative trends was essential to attract and retain advertisers.
Our approach
What We Did.
- 01
Specialized creative team
A dedicated team of a creative director, designers and developers experienced in rich media mobile creative.
- 02
Platform expertise
Production in Celtra and Bonzai for immersive, interactive mobile formats.
- 03
Concept to delivery
Creatives conceptualized and developed to each advertiser's requirements.
- 04
Collaborative process
Close alignment with brand objectives, audiences and industry best practice.
- 05
Scalable capacity
Flexible capacity that let the network onboard multiple brands.
The result
The Result.
- 300+ high-end creatives
- Stronger creative offering
- More business opportunities
- Streamlined operations
Client identity withheld in accordance with confidentiality obligations.
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