300+ Rich Media Experiences.
How a dedicated creative technology team helped an international ad network meet advertiser demand for high-end mobile rich media.
Client: International Ad Network
- Rich media mobile creatives
- 300+
- Rich media platforms: Celtra & Bonzai
- 2
- Disciplines: direction, design, development
- 3
Context
The client
An international ad network in the Middle East needed to meet advertisers' growing demand for immersive, interactive mobile advertising — but lacked the specialist talent to conceptualize and develop high-end rich media creatives in-house.
Client identity withheld in accordance with confidentiality obligations.
The challenge
What was in the way
Limited in-house expertise
No specialist capability to conceptualize and build high-end rich media mobile creatives internally.
Rising demand
Advertisers increasingly expected immersive, interactive mobile experiences.
Competitive pressure
Staying ahead of creative trends was essential to attract and retain advertisers.
What Trafficomm built
The solution
- 01
Specialized creative team
A dedicated team of a creative director, designers and developers experienced in rich media mobile creative.
- 02
Platform expertise
Production in Celtra and Bonzai for immersive, interactive mobile formats.
- 03
Concept to delivery
Creatives conceptualized and developed to each advertiser's requirements.
- 04
Collaborative process
Close alignment with brand objectives, audiences and industry best practice.
- 05
Scalable capacity
Flexible capacity that let the network onboard multiple brands.
Documented results
The outcome
300+ high-end creatives
More than 300 rich media mobile creatives conceptualized and developed.
Stronger creative offering
Innovative mobile experiences elevated the network's proposition to advertisers.
More business opportunities
The creative work supported the onboarding of multiple brands.
Streamlined operations
The network accessed specialist expertise while focusing on its core business.
Conclusion
A dedicated creative technology team gave the network a capability it could sell — without building a studio — and delivered more than 300 rich media experiences.
Capabilities used
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