Know what your AdOps operation is really costing you.
Analyse your team’s capacity, operational workload and execution cost — and see where campaign operations may be consuming strategic talent.
- Free
- ~3 minutes
- No signup required
Where does your team operate?
This sets the salary assumptions and the currency every figure is shown in. You can replace the assumptions with your own costs at the next step.
More markets will be added. The calculation engine is market-agnostic — only the salary dataset and currency change.
About this tool
Ad operations capacity, and what it is costing.
What ad operations capacity means
Ad operations capacity is the amount of campaign execution, verification, in-flight management and reporting work a team can complete in its available working time, at the standard it has committed to.
It is not the same as headcount. A team of eight has a fixed number of hours in a month, but only part of those hours are available for operational work once briefing, meetings, documentation and escalations are accounted for. The calculator uses that productive share rather than gross hours, which is why utilization can exceed 100% on a team that looks adequately staffed.
What this calculator measures
It takes your team, your campaign volume and how your operation runs, and returns four things: what the team costs fully loaded, how much of its productive capacity the workload consumes, what the execution half of that work costs at your effective hourly rate, and how many hours a month are suitable for external delivery.
Workload is split across ten activities — campaign setup and trafficking, QA, reporting production, data extraction, budget pacing, routine optimisation, creative coordination, tracking and measurement, strategy, and client or internal meetings — because the mix matters more than the total. A team spending 70% of its hours on execution has a different problem from one spending 70% on meetings.
Who it is for
Agency founders, heads of digital, performance marketing directors, ad operations leads and operations directors — anyone accountable for whether campaign execution gets done without consuming the people who are supposed to be doing strategy.
In-house performance teams can use it the same way. The questions are about operational load, not about who owns the budget.
What ad operations outsourcing actually means
Ad operations outsourcing is moving the execution layer of digital advertising — campaign setup, trafficking, QA, pacing, optimisation support and reporting — to a specialist team that works alongside your own. Strategy, client relationships and commercial decisions stay in-house. The operational hours move.
That is why this calculator reports hours rather than savings. What external delivery is worth depends on a delivery scope and a price, and the model deliberately contains neither.
How capacity planning works
Campaign count is an input, not a capacity model. A campaign is a container for an unknown amount of work: one might be built once and report monthly, another rebuilt twice across five platforms with forty creative variants and daily reporting. Both are one campaign.
Sizing a team means measuring the workload the campaigns actually generate and comparing it against the operating time the team actually has. This calculator does that with Trafficomm's reference assumptions; the method for doing it with your own observed figures is set out in the capacity planning guide.
Salary figures are Trafficomm market assumptions, not published national averages, and the externalizable share of each activity is a model assumption rather than an observation about any particular team. Your inputs stay in your browser — nothing is submitted unless you choose to get in touch.