From 4 Specialists to ~30.
How Trafficomm built a scalable Ad Operations model for a leading MENA advertising agency.
Client: Leading MENA Advertising Agency
- Resource cost reduction
- 50%
- Work quality
- 99.34%
- Team scale
- 4 → ~30
- Engagement span
- 7+ yrs
Context
The client
The client is a leading advertising agency with a strong presence across the MENA region, operating from approximately 12 offices. With teams spread across multiple locations — and a reliance on single resources to serve many stakeholders — ad operations had become hard to run efficiently and dependably.
Client identity withheld in accordance with confidentiality obligations.
The challenge
What was in the way
Productivity
Maintaining consistent productivity across multiple offices and teams.
Resource dependency
Relying on a single resource to manage diverse stakeholders created bottlenecks and delayed executions and deliverables.
Quality consistency
Distributed teams made consistent quality across ad operations processes difficult to assure.
Talent
Finding and retaining the right ad operations talent was a persistent problem.
What Trafficomm built
The solution
- 01
Centralized offshore operations
A dedicated offshore team was established in Chennai, India, centralizing ad operations across the agency's regional offices.
- 02
Structured team
Dedicated account managers and ad operations specialists, organized to streamline workflow and increase accountability.
- 03
Account management & SLAs
Account managers act as the primary point of contact, oversee deliverables and ensure adherence to SLAs.
- 04
Structured task allocation
Account managers allocate work across the ad operations team for a centralized, efficient workflow.
- 05
Dedicated QA
A dedicated QA team applies rigorous quality assurance to every stage of delivery.
- 06
Transparent reporting
Productivity and delivery are reported transparently to the client.
Documented results
The outcome
50% reduction in resource costs
Optimized workflow and centralized resources halved resource costs.
99.34% work quality
Rigorous QA delivered consistently high-quality ad operations.
Team scaled from 4 to ~30
The dedicated team scaled from 4 specialists to approximately 30 as the agency's operational requirements grew.
7+ year engagement
The engagement spanned more than seven years.
Conclusion
By centralizing delivery, structuring the workflow and making quality assurance a dedicated function, Trafficomm gave the agency a scalable ad operations model — one that grew alongside the agency over an engagement spanning more than seven years.
Let's talk operations
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