Case study · Enterprise Ad Operations
From 4 Specialists to ~30.
How Trafficomm built a scalable Ad Operations model for a leading MENA advertising agency.
Engagement at a glance
Client
Leading MENA Advertising Agency
Region
MENA
Services
Ad Operations, Reporting & Insights
- 50%
- Resource cost reduction
- 99.34%
- Work quality
- 4 → ~30
- Team scale
- 7+ yrs
- Engagement span
The challenge
The Challenge.
- ProductivityMaintaining consistent productivity across multiple offices and teams.
- Resource dependencyRelying on a single resource to manage diverse stakeholders created bottlenecks and delayed executions and deliverables.
- Quality consistencyDistributed teams made consistent quality across ad operations processes difficult to assure.
- TalentFinding and retaining the right ad operations talent was a persistent problem.
Our approach
What We Did.
- 01
Centralized offshore operations
A dedicated offshore team was established in Chennai, India, centralizing ad operations across the agency's regional offices.
- 02
Structured team
Dedicated account managers and ad operations specialists, organized to streamline workflow and increase accountability.
- 03
Account management & SLAs
Account managers act as the primary point of contact, oversee deliverables and ensure adherence to SLAs.
- 04
Structured task allocation
Account managers allocate work across the ad operations team for a centralized, efficient workflow.
- 05
Dedicated QA
A dedicated QA team applies rigorous quality assurance to every stage of delivery.
- 06
Transparent reporting
Productivity and delivery are reported transparently to the client.
The result
The Result.
4
Specialists at the start
~30
Dedicated team, as requirements grew
- 50% reduction in resource costs
- 99.34% work quality
- Team scaled from 4 to ~30
- 7+ year engagement
Client identity withheld in accordance with confidentiality obligations.
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