For Media Agencies
Scale media delivery without scaling operational headcount.
Media agencies win on strategy, planning and client relationships. Trafficomm takes on the execution layer underneath — trafficking, QA, programmatic builds, monitoring and reporting — as a dedicated extension of your team.
The problem
- More clients, markets and platforms per planner
- Ad operations dependent on one or two key people
- Inconsistent quality across offices and teams
- Difficulty hiring and retaining ad operations talent
- Reporting absorbing account teams' time
The operating model
Clear ownership. No overlap.
How responsibilities divide between media agencies and Trafficomm.
Where Trafficomm sits
Agency → Trafficomm operations → platforms
Keep in-house
- Strategy
- Media planning & buying
- Client relationships
- Commercial decisions
Trafficomm can handle
- Campaign setup & trafficking
- Creative audit & QA
- Programmatic builds
- Monitoring & pacing
- Reporting
How the workflow changes
Your Planners Plan. The Build Happens Behind Them.
Briefs move through the channels your team already uses. An accountable account manager allocates the work, specialists build it, a separate QA step checks it, and reporting comes back in your templates.
- 01Your team
Plan approved
- Media plan
- Booking order
- Materials
- 02
Request received
- Your ticketing or task tool
- Requirements confirmed
- 03
Allocated
- Account manager assigns
- SLA tracked
- 04
Built & trafficked
- Ad server & platforms
- Your naming conventions
- 05
Independent QA
- Build, creative & tags checked
- Screenshots
- 06
Monitored
- Pacing
- Delivery
- Issues escalated
- 07Delivered
Reported
- Your templates
- Your client, your brand
Ways to engage
Engagement models
Dedicated ad operations team
Account managers and ad operations specialists assigned to your agency, working in your tools and templates under agreed SLAs.
Centralized multi-office operations
One structured team serving multiple offices — the model behind a 7+ year engagement with a leading MENA advertising agency.
Overflow and peak capacity
Additional operational capacity for launch-heavy periods, new client wins and market expansion.
Relevant services
The services behind this model
Ad Operations
Build → QA → Live, paced to target
- Campaign setup
- Trafficking
- Creative QA
- Pacing
- Reporting
Programmatic Operations
Bid, scan inventory, win the impression
- DV360
- CM360
- Line items
- PMP deals
- YouTube
Reporting & Insights
KPIs over a trend, one insight marked
- Daily
- Weekly
- Monthly
- Dashboards
- Insights
Creative & AdTech
Formats built, tagged and trafficked
- Rich media
- Celtra
- Bonzai
- GAM
- Monetization
Documented results
Relevant evidence
Client identity withheld in accordance with confidentiality obligations.
FAQ
Questions we hear
Will our clients know you are involved?
Only if you want them to. We can operate entirely behind your agency brand.
How quickly can a team be in place?
Transition is phased by business area — knowledge acquisition, shadowing and steady state — and planned with you at the outset based on complexity and criticality.
Let's talk operations
Where is delivery capacity running out?
Tell us about your offices, platforms and monthly volumes. We'll look at which parts of execution, QA and reporting a dedicated operations team could take on.