For Publishers & AdTech
Monetization, Ad Serving and Platform Operations — Handled.
The operational work behind publisher and ad-tech revenue.
The operating model
Clear Ownership. No Overlap.
How work divides between publishers, ad networks and ad-tech companies and Trafficomm.
Your team
Publishers, ad networks and ad-tech companies
- Sales & partnerships
- Product roadmap
- Commercial terms
- Audience strategy
Trafficomm
Campaign operations
- Inventory framework & placements
- Ad-server integration
- Trafficking & takeovers
- Creative services
- Inventory & billing reporting
Where Trafficomm sitsInventory → Trafficomm operations → ad server
How the workflow changes
From Inventory to Reported Revenue.
- Property & demandYou
- Inventory frameworkTrafficomm
- Ad servingTrafficomm
- Campaign operationsTrafficomm
- Creative technologyTrafficomm
- ReportingDelivered
Ways to engage
Engagement Models.
- Monetization build-outInventory framework · GAM integration
- Ad operations for publishers & networksTrafficking, takeovers, discrepancies
- Creative services for networksIAB & rich media · Celtra · Bonzai
Relevant services
The Services Behind It.
Documented results
Relevant Evidence.
- 300+
- Rich media mobile creatives
- 2
- Rich media platforms: Celtra & Bonzai
- 3
- Disciplines: direction, design, development
- 50+
- Campaigns managed
- 300+ Rich Media ExperiencesCreative Technology · Middle East
- Turning Digital Inventory Into RevenuePublisher Monetization · UAE
Client identity withheld in accordance with confidentiality obligations.
FAQ
Common Questions.
Can you help us choose or migrate an ad server?
Yes — ad-server recommendation and migration execution are part of our publisher and network support.
What does publisher ad management include?
At Trafficomm it covers the operational work behind publisher revenue: website analysis, an ad inventory framework, placement and video preroll strategy, Google Ad Manager integration, trafficking, sponsorship and takeover setup, screenshots, discrepancy reporting, delivery optimization and automated inventory and billing reporting.
Does Trafficomm offer outsourced ad operations for publishers?
Yes. Publishers, ad networks and ad-tech companies use Trafficomm for trafficking, sponsorship and takeover setup, discrepancy reporting and delivery optimization, plus a dedicated studio producing standard IAB and rich media creatives in Celtra and Bonzai. Their sales and product teams keep partnerships, commercial terms and audience strategy.
Can Trafficomm support an ad-tech company that works with both advertisers and publishers?
Yes. Trafficomm works on both sides of the ad stack. On the publisher side it handles inventory frameworks, Google Ad Manager integration, trafficking, sponsorship and takeover setup, and inventory, discrepancy and billing reporting. On the advertiser side it runs campaign setup, trafficking, QA, DV360 and CM360 execution and reporting. Sales, partnerships, the product roadmap and commercial terms stay with the ad-tech company.
Let's talk operations
Is Your Inventory Structured to Earn?
Tell us about your properties, ad server and demand partners.