Programmatic Operations
Programmatic Execution, Handled by People Who Live in DV360 and CM360.
DV360 and CM360 execution, so your traders can trade.
The problem it solves
Traders Should Trade. Not Traffic.
Plan structures, trafficking, creative approvals and deal troubleshooting take hours that trading teams would rather spend on inventory and performance.
- Line-item builds queued behind trading work
- Creative approval issues discovered late
- PMP deals not transacting as expected
- Inconsistent naming complicating optimization and reporting
Programmatic architecture
How the Programmatic Operation Moves.
From approved media plan to operational reporting.
- Agency / trading team
- Trafficomm operations
- Platforms & supply
The approved plan, booking order and materials come from the trader or trading desk.
- Approved plan
- Booking order
- Materials
What arrives from the desk — illustrative booking order
- Campaign
- Flight dates
- Budget
- Formats
- Markets
- KPI
- Campaign
- Flight dates
- Budget
- Formats
- Markets
- KPI
Field names only — Trafficomm never publishes a client’s plan values.
Media object hereNext · DV360 structure
Insertion orders and line items are structured in DV360 against the plan.
- Campaign setup
- Insertion orders
- Line-item structure
- Targeting
Plan structure in the platform
- CampaignOne per plan
- Insertion orderBudget & flight
- Line itemTargeting & bidding
Media object hereNext · Inventory & deals
What your traders bought has to transact the way it was booked.
- PMP
- Deal ID
- Display
- Video
- YouTube
Where the impression comes from
- Display & videoDV360PMP dealPublisher placement
- YouTubeDV360YouTube inventoryPlacement
Inventory, deal strategy and buying decisions stay with your traders. Trafficomm checks the deal configuration and troubleshoots deals that do not transact as expected.
Media object hereNext · CM360 trafficking
Placements, creatives and tracking are trafficked in the ad server.
- Placements
- Creatives
- Tracking
Media object hereNext · Creative approval
Approval status is tracked and issues are escalated with your agency team.
- Approval status
- Tag issues
- Escalation
Approval status
- Submitted
- In review
- Approved
Rejections come back with the specific reason, so the fix happens once.
Media object hereNext · QA
The build is checked before anything spends — configuration, not creative taste.
Configuration checked against the booking
- Line itemsValidated
- TargetingValidated
- CreativesValidated
- TrackingValidated
- Deal configurationValidated
- Flight datesValidated
- Budget & pacingValidated
Media object hereNext · Delivery
Pacing and delivery are monitored, and optimizations are applied per the trader's plan.
- Pacing
- Delivery monitoring
- Optimization
Operational state — example
- Setup
- Ready
- Live
- Delivering
- Check
- Reporting
States a campaign moves through in flight. No delivery or performance figures are shown.
Media object hereNext · Reporting
Operational reporting on the agreed schedule, with completed requests logged where your team tracks them.
- Operational reporting
- CRM / task tool updates
Media object hereEnd of the operation
What Trafficomm handles
- Platforms
- DV360CM360
- Build
- Campaign setupLine-item structureCreative approval
- Formats & inventory
- DisplayVideoYouTubePMP
- Run
- Deal troubleshootingCampaign monitoringOptimizationReporting
How it fits your team
Clear Ownership. No Overlap.
Strategy, inventory and buying decisions stay with your traders. Trafficomm executes and supports the operation — it does not make trading decisions.
Trading team owns
- Strategy
- Inventory decisions
- Buying decisions
Trafficomm handles
- Structure
- Setup
- Trafficking
- Creative approvals
- PMP troubleshooting
- Monitoring
- Operational reporting
One account manager, platform specialists and a dedicated QA step.
What changes operationally
Traders focus on trading
Plan structures, trafficking and approvals are handled so your traders spend their time on inventory, bidding and performance.
Faster issue resolution
Our team coordinates directly with your agency team to troubleshoot creative, tag and PMP deal issues before they cost delivery.
Clean, auditable builds
Consistent line-item structures and naming make optimization and reporting simpler for everyone downstream.
Platform experience
Where We Run It.
Marks indicate operational experience only, not partnership or endorsement.
Documented results
Evidence from Anonymized Engagements.
Client identity withheld in accordance with confidentiality obligations.
FAQ
Programmatic Operations Questions.
Can you work alongside our existing trading desk?
Yes. The typical model is that your traders own strategy and buying decisions while Trafficomm handles structure, trafficking, approvals, troubleshooting and reporting.
Let's talk operations
Is Programmatic Execution Slowing Your Desk Down?
Tell us about your DV360 and CM360 volume and where requests queue.