Reporting
Less Reporting Work. More Clarity.
Reusable reporting workflows, Excel and PowerPoint output, human review
How it runs
- InputsPlatform and ad-server exports
- ProcessedCleaned, aligned, validated
- GeneratedExcel and PowerPoint, your template
- AnalysedAI surfaces movements and outliers
- ReviewedAn analyst checks and signs off
Operational today. Running inside Trafficomm's own operations work.
01The problem
Reporting Consumes the Time That Should Go into Reading the Report.
The work is almost entirely mechanical: export, clean, align to a template, calculate, format, repeat next month. It takes a specialist's day and produces something whose value lies in the five minutes of interpretation at the end.
- The same export, clean and reformat sequence every reporting cycle
- Templates drift between accounts and between people, so numbers stop being comparable
- Commentary is written last, in a hurry, against a deadline
- A late data source means the whole cycle is rebuilt by hand
02The solution
The Production Run Automated. The Interpretation Kept Human.
This is the part of Trafficomm's AI work that is already operational. Reporting inputs are processed through a reusable workflow, outputs are generated to your template as Excel and PowerPoint, and an analyst reviews what goes out — because a report is a statement to a client, not a file.
Reusable reporting workflows
A configuration per client and report, so the second cycle is a run rather than a rebuild, and the output is identical in structure every time.
Processing and validation
Inputs cleaned, aligned to the template and checked — totals, date coverage, obvious gaps — before anything is produced.
Excel and PowerPoint output
Generated into your own templates, in your layout and naming, rather than into a tool's house format that then has to be rebuilt.
AI-assisted analysis, human conclusions
Movements, outliers and patterns surfaced to speed up diagnosis. What the client is told is written and signed off by an analyst.
The workflow
- InputsPlatform and ad-server exports
- ProcessedCleaned, aligned, validated
- GeneratedExcel and PowerPoint, your template
- AnalysedAI surfaces movements and outliers
- ReviewedAn analyst checks and signs off
03Common use cases
Where This Earns Its Place.
Monthly client reporting
A recurring pack produced to the same template every cycle, so comparisons hold and the analyst's time goes into the commentary.
Multi-market roll-ups
The same report across markets or brands, consolidated, with per-market detail preserved beneath the summary.
Campaign wrap reports
End-of-campaign packs assembled from the same validated inputs as the monthly run, so the numbers agree.
Recurring internal reviews
Operational reporting for your own team, on the same production line as the client-facing work.
04Integrations and oversight
What It Connects to, and Who Stays Accountable.
Typically connects to
- Google Ads
- Meta Ads
- Reporting dashboards
- Google Sheets
- Email systems
Connections are built per engagement against each provider's published API. What is possible depends on that API, on the permissions and plan of your account, and on the provider's own approval requirements — so we confirm each one during discovery rather than assuming it. Nothing here implies a partnership with, certification by, or endorsement from any platform named.
Human oversight and safeguards
- An analyst reviews every pack before it is sent. Nothing generated goes to a client unread.
- Validation runs before production, so a report is not built on an incomplete export.
- Templates and definitions are version-controlled, so a metric does not change meaning between cycles.
- AI-assisted analysis is a prompt to look, not a conclusion to publish — the commentary is written by a person.
05Questions
Hybrid AI Reporting, Answered.
Is this running today, or is it planned?
The reporting workflow — processing inputs, generating Excel and PowerPoint to a template, and analyst review — is operational and runs inside Trafficomm's own operations work. API-based data ingestion, live dashboards and broader AI insight are directions we are developing, and we have marked them as such rather than selling them as shipped.
Does the AI write the client commentary?
No. It surfaces what moved and what looks unusual, which shortens diagnosis. The commentary that reaches a client is written and signed off by an analyst, and that is not a step we offer to remove.
Can it use our templates?
Yes — that is the normal case. Output is generated into your Excel and PowerPoint templates, with your layout, naming and metric definitions, so it arrives looking like your reporting rather than ours.
What if a data source is late or incomplete?
Validation catches missing date coverage and obvious gaps before production, and the run stops rather than quietly producing a report with a hole in it.
Let's talk automation
Could hybrid ai reporting help your business?
Tell us what's slowing your business down. We'll help identify opportunities where automation and AI could make a practical difference — including the places where they wouldn't.