Turning Campaign Data Into Performance.
How a data-led performance team improved cost efficiency and lead volume for an international agency's key advertiser accounts.
Client: International Advertising Agency
- Campaigns managed
- 250+
- Improved cost per lead
- CPL ↓
- Improved cost per view
- CPV ↓
- Improved view-through rate
- VTR ↑
Context
The client
An international advertising agency operating in the Middle East was not achieving the results it needed on key performance-focused advertiser accounts. Despite its internal teams' efforts, results were below target, with high cost per lead (CPL) and cost per view (CPV).
Client identity withheld in accordance with confidentiality obligations.
The challenge
What was in the way
Suboptimal results
Campaigns were not generating the video views and conversions required, leading to inefficient use of budget.
High CPL and CPV
Ineffective targeting and campaign management pushed up CPL and CPV and weakened ROI.
What Trafficomm built
The solution
- 01
Performance team setup
An experienced performance marketing team with expertise in data analysis and campaign optimization.
- 02
Historical & audience analysis
Historical account data analyzed to identify gaps, audience segments, demographics and behavior patterns.
- 03
Campaign strategy
A strategic plan focused on maximizing conversion rates and ROI.
- 04
Multichannel execution
Targeted campaigns across social media and performance platforms, with precise audience targeting.
- 05
A/B testing
Structured testing of creatives and audiences throughout.
- 06
Continuous optimization
Ongoing monitoring and optimization to maximize results and reduce costs.
Documented results
The outcome
Improved CPL and CPV efficiency
Refined targeting and strategy reduced CPL and CPV, saving budget.
Increased leads
Higher lead volume at a lower cost per lead.
Improved video performance
Strategic placements and creatives maximized video views across platforms.
Improved VTR
Strong view-through rates indicated sustained viewer engagement.
Improved ROI
Higher conversion rates and optimized campaigns increased return on investment.
250+ campaigns managed
More than 250 campaigns managed to date.
Conclusion
Meticulous analysis, clear strategy and continuous optimization turned underperforming accounts into efficient lead and video programs — and a relationship that has run to more than 250 campaigns.
Let's talk operations
Need results like these behind your team?
Request an operations assessment and we'll map where setup, QA, optimization and reporting time is going — and what a performance operations layer would change.