Case study · Performance Marketing
Turning Campaign Data Into Performance.
How a data-led performance team improved cost efficiency and lead volume for an international agency's key advertiser accounts.
Engagement at a glance
Client
International Advertising Agency
Region
Middle East
Services
Performance Marketing, Reporting & Insights
- 250+
- Campaigns managed
- CPL ↓
- Improved cost per lead
- CPV ↓
- Improved cost per view
- VTR ↑
- Improved view-through rate
The challenge
The Challenge.
- Suboptimal resultsCampaigns were not generating the video views and conversions required, leading to inefficient use of budget.
- High CPL and CPVIneffective targeting and campaign management pushed up CPL and CPV and weakened ROI.
Our approach
What We Did.
- 01
Performance team setup
An experienced performance marketing team with expertise in data analysis and campaign optimization.
- 02
Historical & audience analysis
Historical account data analyzed to identify gaps, audience segments, demographics and behavior patterns.
- 03
Campaign strategy
A strategic plan focused on maximizing conversion rates and ROI.
- 04
Multichannel execution
Targeted campaigns across social media and performance platforms, with precise audience targeting.
- 05
A/B testing
Structured testing of creatives and audiences throughout.
- 06
Continuous optimization
Ongoing monitoring and optimization to maximize results and reduce costs.
The result
The Result.
- Improved CPL and CPV efficiency
- Increased leads
- Improved video performance
- Improved VTR
- Improved ROI
- 250+ campaigns managed
Client identity withheld in accordance with confidentiality obligations.
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