Creative & AdTech
Where Creative Production Meets Advertising Technology.
Creative production and ad-tech depth in one team.
The problem it solves
Creative Ambition Meets Ad-Server Reality.
Rich media and custom executions need specialist production skills, and every creative still has to pass publisher specs, tag checks and ad-server setup.
- Specialist rich media skills needed only part of the time
- Creatives rejected late for specs, file weight or tags
- Ad-server integration and inventory structure complexity
- Manual inventory and billing reporting
Two connected capabilities
Creative Technology. Publisher Operations.
Creative technology produces ad-ready executions.
Creative technology
A creative director, designers and developers who specialize in advertising formats.
Publisher / AdTech operations
Inventory frameworks, ad serving and reporting for publishers, networks and ad-tech companies.
Objectives, brand guidelines, formats and placements are agreed, and the source assets arrive.
- Brief
- Objectives
- Formats
- Placements
Creative productionFeeds · Spec check
Every execution is measured against the publisher and platform specification before it is built.
- Dimensions
- File weight
- Format
- Duration
Creative productionFeeds · Build
Production in the format the placement calls for — by a creative director, designers and developers who work in advertising formats.
- Creative development
- HTML5
- Celtra
- Bonzai
Creative productionFeeds · Creative QA
Specs, weight, interactions and tracking are checked before anything is delivered.
Creative QA gate — illustrative specification
- Dimensions
- 300 × 250Pass
- File weight
- Within specPass
- Format
- HTML5Pass
- Click URL
- PresentPass
- Tracking
- Impression + clickPass
- Naming
- To conventionPass
- Version
- LatestPass
- Interactions
- VerifiedPass
Ready to traffic
Creative productionFeeds · Tag
The execution leaves creative production as a tag an ad server can carry.
- Third-party tags
- Creative auditing
- Click URL
- Tracking
Creative productionFeeds · Trafficking · Ad serving
An inventory framework for publishers, networks and ad-tech companies — the structure that decides whether inventory can earn.
- Advertising inventory architecture
- Publisher monetization
Abstract inventory structure
- PublisherAd-server account
- SectionHomepage
- PlacementTop
- PlacementInline
- SectionArticle
- PlacementSidebar
Publisher setupFeeds · Placement & tag
Placements and ad tags are defined against that inventory structure.
- Placements
- Ad tags
- Sizes
Publisher setupFeeds · Configuration
Campaigns, line items and creative assignment are configured in the ad server.
- Campaign management
- Line items
- Creative assignment
Abstract ad-server view
| Placement | Creative | Tag | Status |
|---|---|---|---|
| Homepage — top | 970 × 250 | Third-party | Live |
| Article — inline | 300 × 600 | Hosted | Ready |
An abstract view of ad-server configuration. Trafficomm works in your ad server — this is not a Trafficomm product.
Publisher setupFeeds · Trafficking · Ad serving
Where the two systems meet: the creative tag is assigned to the placement it was built for.
- Google Ad Manager
- Ad-server integration
- Creative assignment
- CM360
Where the two systems meet
- Creative technologyCreative tag
- Publisher operationsPlacement
Creative assignment is the moment the two systems become one campaign.
Both systems meet hereFeeds · Delivery
The creative serves into the placement it was built for.
- Ad serving
- Delivery
What is actually serving
- Creative
- Placement
- Impression
The execution that passed QA is the one in the placement it was built for.
Out of the ad serverFeeds · Reporting
Inventory, delivery and billing reporting, automated where it can be.
- Inventory reporting
- Billing reporting
- Campaign reporting
Out of the ad serverEnd of the chain
What Trafficomm handles
- Creative
- Static creativeVideo creativeRich mediaCreative development
- Rich media platforms
- CeltraBonzai
- Creative QA
- Creative auditingThird-party tags
- Publisher ad tech
- Ad-server integrationGoogle Ad ManagerPublisher monetizationAdvertising inventory architecture
What we produce
Every Format a Plan Asks For.
Display, social, video, HTML5 and rich media.
Standard IAB sizes, built to each publisher's specification.
300 × 250 728 × 90 160 × 600 300 × 600 320 × 50
One master, the set a plan needs
- Master
- 300 × 250
- 728 × 90
- 160 × 600
- 1:1
- 9:16
- QA · trafficked
Canvases cut for paid social placements.
1:1 4:5 9:16
One edit, cut to the placement it runs in.
16:9 1:1 9:16
Animated builds delivered as an HTML5 package the ad server can carry.
- Frame 01
- Frame 02
- Frame 03
- CTA
- Dimensions
- Checked
- File weight
- Checked
- clickTag
- Checked
- Backup image
- Checked
- Tracking
- Checked
- Platform spec
- Checked
Interactive mobile executions built in Celtra and Bonzai.
Mobile
How it fits your team
Clear Ownership. No Overlap.
Creative direction and commercial decisions stay with you. Trafficomm produces, checks and integrates.
You own
- Brand & creative direction
- Sales & partnerships
- Commercial terms
Trafficomm handles
- Creative production
- Creative QA
- Tag setup
- Ad-server integration
- Inventory structure
- Reporting
One account manager, platform specialists and a dedicated QA step.
What changes operationally
A studio on demand
Access a creative director, designers and developers who specialize in advertising formats — without building a studio.
Formats that work in market
Creatives are built to platform and publisher specs, with tags and executions audited before launch.
Inventory that earns
For publishers, a structured ad inventory framework, ad-server integration and reporting turn digital properties into revenue.
Platform experience
Where We Run It.
Marks indicate operational experience only, not partnership or endorsement.
Documented results
Evidence from Anonymized Engagements.
- Rich media creatives300+International ad networkView case study
- Campaigns managed50+UAE broadcast groupView case study
Creative Technology · Middle East
300+
Rich media creatives
300+ Rich Media Experiences
International Ad Network
View case studyPublisher Monetization · UAE
50+
Campaigns managed
Turning Digital Inventory Into Revenue
UAE Television Broadcaster
View case studyClient identity withheld in accordance with confidentiality obligations.
FAQ
Creative & AdTech Questions.
Do you work with publishers as well as agencies?
Yes. For publishers we design advertising inventory frameworks, integrate Google Ad Manager, manage campaigns and automate inventory and billing reporting.
Let's talk operations
Need Rich Media or Ad-Serving Depth on Demand?
Tell us about your formats, ad server and inventory.