How we work
A Structured Operation. Not a Pool of Freelancers.
A defined team, a phased handover and a dedicated QA layer.
Team structure
Accountability Built Into the Org Chart.
Account manager
Client & delivery ownership
Work allocation
Priorities, resourcing & SLAs
Platform specialists
Campaign execution
- Search
- Social
- Programmatic
- Ad serving
Dedicated QA
Independent checks
Reporting
Delivery & insights
Transition model
Handover in Waves. Never a Cliff Edge.
- Wave 1Account structure · process
- Wave 2Reporting · support
Indicative plan for one business area: 10 days. Actual plans depend on scope and complexity.
Process flows
What Happens to a Campaign Request.
- Approved media planAgency
- Operations contactTrafficomm
- Spec sheet & creative auditTrafficomm
- Campaign setupTrafficomm
- Booking order & tagsPublisher
- ScreenshotsTrafficomm
- Reporting & optimizationTrafficomm
- BillingAgency
- Plan, BO & materialsAgency
- Operations contactTrafficomm
- Plan structure (DV360)Trafficomm
- Campaign setupTrafficomm
- Creative approval statusTrafficomm
- PMP deal troubleshootingTrafficomm
- ScreenshotsTrafficomm
- Reporting & optimizationTrafficomm
The operating relationship
Your Team Decides. Trafficomm Operates.
Your team
Decides
- Strategy
- Objectives
- Approvals
- Final decisions
Trafficomm
Campaign operations
- Build
- QA
- Execute
- Optimize
- Report
Operating principles
How We Hold Ourselves Accountable.
- Structure over heroicsNever one person
- Quality is a functionSeparate people check
- Your tools, your standardsPlatforms, naming, templates
- Transparent reportingThe operation, not just campaigns
- Confidential by defaultBehind your brand
- SLAs agreed up frontTurnaround by task type
AI-assisted operations
AI Accelerates Analysis. Experienced People Drive Action.
Automation handles the repetitive checks and surfaces what needs attention. Decisions about your campaigns are made by experienced Trafficomm operators — not handed to an autonomous system.
- Automated by AI01Input
Campaign data
Platform, ad server and analytics data collected across accounts.
- 02Automated
Automated QA
Rule-based checks flag setup, naming and tracking inconsistencies.
- 03Automated
Anomaly detection
Pacing, spend and KPI deviations surfaced early.
- 04Automated
AI-assisted analysis
Patterns summarized to speed up diagnosis.
- Handled by People05Human decision
Trafficomm analyst
An experienced operator validates findings and decides what to change.
- 06Human decision
Optimization
Changes are made deliberately, in line with client strategy and KPIs.
- 07Output
Insight
Clear, actionable commentary for your team and your clients.
Let's talk operations
What Would a Phased Handover Look Like for You?
We'll map your business areas and outline how a handover could be sequenced.