For Performance Agencies
More campaigns. Tighter optimization loops. Same core team.
Performance agencies live and die by CPL, CPA and ROAS. Trafficomm adds campaign architects, analysts and optimizers who work inside your accounts — so your strategists can take on more clients without diluting attention on each one.
The problem
- Optimization cadence slipping as account load grows
- Senior strategists doing hands-on campaign builds
- Creative and audience testing done ad hoc
- Tracking gaps undermining optimization
- Reporting consuming analysis time
The operating model
Clear ownership. No overlap.
How responsibilities divide between performance marketing agencies and Trafficomm.
Where Trafficomm sits
Strategy → Trafficomm execution → client KPI → back again
Keep in-house
- Client strategy
- Commercial targets
- Client relationships
- Creative direction
Trafficomm can handle
- Campaign architecture
- Audience builds
- A/B testing
- Daily optimization
- Tracking & reporting
How the workflow changes
Strategists Set the Direction. Optimization Never Waits.
Your strategists agree targets and the test plan with the client. Trafficomm builds, tests and optimizes inside your accounts, and brings the analysis back so decisions stay with your team.
- 01Your team
Targets agreed
- KPIs
- Budgets
- Client priorities
- 02
Account audit
- Historical data
- Structure
- Tracking
- 03
Build
- Campaign architecture
- Audiences
- Naming
- 04
Test
- Creative & audience A/B tests
- 05
Optimize
- Budget reallocation
- Targeting refinements
- 06
Analyze
- What moved and why
- Recommended next tests
- 07Delivered
Client conversation
- Your strategist presents
- Your brand
Ways to engage
Engagement models
Performance pod
A dedicated team of performance specialists aligned to your key accounts, optimizing continuously against agreed KPIs.
Account turnaround
Historical data analysis, restructuring and a testing roadmap for accounts with rising CPL or CPV.
Measurement foundation
GA4, GTM and CAPI implementation so optimization rests on reliable signals.
Relevant services
The services behind this model
Performance Marketing
Audience narrows to conversion
- Architecture
- Audiences
- A/B testing
- Optimization
- ROAS
Measurement & Analytics
Browser and server signals, validated
- GA4
- GTM
- CAPI
- Validation
- Attribution
Reporting & Insights
KPIs over a trend, one insight marked
- Daily
- Weekly
- Monthly
- Dashboards
- Insights
Documented results
Relevant evidence
Client identity withheld in accordance with confidentiality obligations.
FAQ
Questions we hear
Do you work white-label?
Yes. Our specialists can work under your agency brand, reporting through your account leads.
Let's talk operations
Where is optimization slipping as accounts grow?
Tell us about your key accounts, channels and KPIs. We'll look at where a performance team inside your accounts would tighten the loop.